// Concept
The visual identity of Rede Super Passo, established in 2022, has remained a pillar of success and relevance in the market. The vibrant color palette — beige, yellow, orange, sky blue, and cobalt blue — along with distinctive visual elements such as the grid and the geometric shape evoking an explosion, continue to communicate the brand’s core values: accessibility, innovation, and trust.
The graphic elements, including contemporary emojis like the ‘like’ and heart, resonate with the young and dynamic audience, strengthening the company’s digital presence on social media. The inclusion of 80 social media cards in the presentation highlights the adaptability and versatility of the visual identity, demonstrating its ability to stay fresh and engaging over time.
The Tusker Grotesk typography, with its various weights, remains an effective tool for highlighting important terms and directing attention in the brand’s communications.
As a graphic designer and art director, this project is a testament to the ability to create a visual language that not only survives the test of time but also thrives and evolves. This presentation is not just a retrospective but a celebration of Rede Super Passo’s visual identity as an emblematic example of timeless and effective design.
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